ISERNIO’S CONTINUES NATIONWIDE ROLLOUT OF CHICKEN SAUSAGE ROLLS

SAFEWAY WILL CARRY ISERNIO’S FRESH ALL-NATURAL CHICKEN SAUSAGE ROLLS IN MORE THAN 575 WASHINGTON, OREGON AND NORTHERN CALIFORNIA STORES 

SEATTLE – April 25, 2011 – Isernio’s Sausage, producer of premium, lean, all-natural sausage, today announced the availability of Isernio’s All-Natural Chicken Sausage Rolls in more than 575 Safeway (NYSE: SWY) stores in Washington, Oregon and northern California. Isernio’s is the leading maker of fresh chicken sausage, one of the fastest growing food categories in America.

The select Safeway stores will carry Italian, Hot Italian and Breakfast Sausage chicken sausage roll varieties and will be carried in the fresh meat section, alongside other sausage items.

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates a total of 1,712 stores in the United States and western Canada. Safeway joins retailers like WalMart and Costco, who recently announced distribution deals with Isernio’s.

“We are proud to bring our products to Safeway customers throughout the northwest and northern California,” said Frank Isernio, founder and CEO of Isernio’s Sausage. “We encourage everyone to try our chicken sausage rolls and see for themselves how easy and versatile they are to cook with. Isernio’s has been focused on creating delicious, low-fat, no nitrate sausage varieties that offer cooks better ways to serve up their favorite meals for over 30 years.”

Packaged in easy-to-use and easy-to-store rolls, this bulk chicken sausage is an ideal lean protein to use in a wide variety of meals. Whether used as a healthy and delicious substitute for ground beef or pork in lasagna, spaghetti, chili, or tacos, or served in a breakfast omelet or as a burger patty, Isernio’s All-Natural Chicken Sausage Rolls can conveniently fit into any recipe that calls for ground beef.

Unlike most sausage products on the market, Isernio’s products contain no preservatives, hormones, growth steroids, fillers, nitrates, MSG, artificial colors, flavors or gluten.

Isernio’s high-quality line of products are available at SuperTarget, Kroger, Amazon Fresh, Albertson’s and local independent grocers nationwide. Isernio’s is available in 30 states across the country. A full list of retailers that carry Isernio’s can be found at: https://www.isernio.com/About/WhereToBuy .

Isernio’s expanded distribution and rollout of chicken sausage roll products across the country is lead by Michael Durand, general manager of Isernio’s. Mr.Durand was promoted in November 2010 to lead the company’s day-to-day operations as well as implement strategic plans across all development. Mr.Durand oversees Isernio’s direct and broker-driven sales organization and helps the company scale to meet the demands of future growth.

About Isernio’s Sausage

Founded in 1980 by Frank Isernio, Isernio’s Sausage products are hand-crafted daily at their facility in Seattle’s Georgetown neighborhood. All-natural and made with fresh, 95-percent-lean chicken or 80-percent-lean pork, Isernio’s Sausage provides a tasty and healthy choice for consumers. No additives, preservatives, fillers or artificial flavors are ever used, and a wide variety, including Italian, Chicken and Breakfast varieties, are offered in supermarkets across the U.S. Learn more about the company and find recipes at https://www.isernio.com
or on their blog, The Isernio’s Italian and Chicken Sausage Blog, at http://blog.isernio.com/.